I was very surprised to hear from
Sheena that not only do we have so many choices for almost every product, food,
and service imaginable, but we have a harder time making decisions when faced
with all of these choices. She describes in detail that buyers feel more
confident and feel comfortable when given fewer choices. Cutting and
concretization resonate the most with me and seem to be more apparent in my
personal and professional lives.
I am the type of leader that
needs to see results, feel results, and put my hands on decisions that I make.
I also agree with the less is more mentality
that so many consumers prove to be real and alive. If I were to cut more in my
own decision-making in my personal life, it would require some discipline, only
because my body is conditioned to having so many choices. This would entail
grocery shopping at smaller stores with less variety, shopping for clothes and
other amenities at smaller, less famous retailers who do offer so many options.
I think in general this goes for everything in our lives because this is what
our country is known for. The same goes for work, only at work I am given a few
select choices for decisions, but they have huge implications depending on if I
were right or wrong. This goes back to the expedient decision-makers that were
described in the book. The smaller the choice pool, the faster it may be to
make a decision, especially the right one. The larger the choice pool the
harder the decision is, resulting in reflective decision-making.
For concretization, I feel that
it would be easier for me to make a decision if I could visualize that decision
and the repercussions of it before the decision was actually made. Just the
other day I failed to make a decision at work because I felt like I did not
have enough information to make a sound decision. I couldn't visualize the
outcome, nor could I visualize the implications of this decision due to limited
information. If there were more of the necessary information and less of the
inferior information, it may be easier to make decisions.
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